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5 According to a financial report released by Wells Fargo Securities, the potential benefits of digital cigarette couponing include increasing traffic to retailers, lowering costs, and enabling targeting of the millennial consumer. 6 Mobile technology could potentially be used to also push coupons to customers when they approach tobacco retailers (i.e., cross a geo-fence), which may promote unplanned cigarette purchases

Standardized Packaging To reduce the appeal of smoking, Canada has implemented standardized packaging for cigarettes

Size and Capacity Size matters here, and it's not just about looking cool

Reynolds American (formerly R.J