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With sequin floral designs from the sweetheart neckline to the hem, this sparkly evening gown is sure to shine at prom, galas, and other fancy black-tie events

The raised empire waist sits beneath the bust and provides room through the midsection

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Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp