cigarette pack warning Pictures on packs, of smoking dangers, increased quit attempts among smokers Tobacco warning labels around the

Materials and methods This study is part of the project Strengthening Pack Warnings on Tobacco Products in the Philippines, which aims to provide empirical evidence on the effect of GHWs on reducing cigarette demand and other health outcomes, and the potential impacts of plain packaging in the Philippines, by the Ateneo Policy Center (APC) under the Ateneo School of Government (ASoG), Ateneo De Manila University (ADMU)

Designed with safety in mind

Brand reputation & availability Familiar brands with consistent quality often become the go-to choice

Prior to the development of the Smokefree England ad campaign the DoH dramatically overhauled its ad agency roster, dropping AMV BBDO, the agency that handles accounts for Sainsbury's and Guinness, after a 22-year relationship