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Families concerned about secondhand smoke exposure

Stock-outs due to sudden demand spikes, leading to lost sales and lower rankings Manual PO and inventory reconciliation, increasing errors and operational effort Limited visibility across multiple cities or dark stores makes it difficult to scale Ad spend without clear ROI tracking reduces profitability GST and APOB compliance complexity, especially for multi-state selling For businesses planning to sell on Swiggy Instamart at scale, relying on manual processes can slow growth

The teenagers segment, while representing approximately 11.3% of market revenue by age group in 2025, is a subject of significant regulatory and public health scrutiny

That's a big deal, Leone said