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Exploring their range of flavors allows you to discover new vaping experiences
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BAT Preliminary Announcement 2025 Summary Performance Review Financial Statements Other Information Data Lake and Reconciliation 45 Data Lake and Reconciliations Volume Group Volume Years ended 31 December 2025 2024 Reported Change % Reported New Categories: Vapour (units mn) 538 -12.6 % 616 HP (bn sticks) 20 -3.7 % 21 Modern Oral (bn pouches) 12.2 +47.1 % 8.3 Traditional Oral (bn sticks eq) 5.5 -9.1 % 6.1 Cigarettes (bn sticks) 465 -7.9 % 505 OTP (bn sticks) 12 -14.0 % 13 Total Combustibles (bn sticks) 477 -8.1 % 518 Non-GAAP measures To supplement the presentation of the Groups results of operations and financial condition in accordance with IFRS, the Group also presents several non-GAAP measures used by management to monitor the Groups performance
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