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Plan to offer special promotions, discounts, or giveaways to encourage customers to visit your shop and try your products

Be Aware of Age Verification Rules Arguably, one of the most critical pieces of selling tobacco is to make sure that you do not sell to minors

For additional information on state-level TRLs, see: CDC STATE System Licensure Fact Sheet American Heart Associations Tobacco Retail Licensure interactive map University of Maryland Legal Resource Centers 50 State Survey of Tobacco Licensing Requirements To find strategies for developing, implementing, and enforcing a comprehensive TRL policy, as well as local-level examples, review ChangeLab Solutions Tobacco Retailer Licensing Playbook

Create a Memorable Brand Name and Logo : Your name and logo are often the first interaction people have with your brand