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In 1929, German internist Fritz Lickint published a thorough research study on the link between cancer and cigarettes, which was used to fuel the anti-tobacco movement in Nazi Germany

As customer demands have diversified, he continued, This is our opportunity to create an experience that meets those diverse needs, no matter what they are. These needs were identified through asking customers, via focus groups and online surveys, what they wanted, and the feedback was the foundation of what the company call its brand architecture, COO Scott Grimmett said

While Rigid Cigarette Boxes may come at a slightly higher price point than generic alternatives, the investment is justified