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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

Defined waist

The flowing big swing skirt adds beautiful movement with every step, making it perfect for beach vacations, garden parties, brunch dates, outdoor weddings, and everyday boho-inspired styling

Sarasota Herald-Tribune