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This comprehensive text describes the origins
this workbook provides a variety of exercises and activities to help you review essential concepts
has major implications
The chapters in Volume 11
Routledge Companion to Strategic Marketing Richard A. Magill This comprehensive text describes theThe Routledge Companion to Strategic Marketingoffers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up to date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U. S. (Berkeley, Cornell, MIT, New York