But we were all outside the law: Kerouac, Miller, Burroughs, Ginsberg, Kesey
Popular menthol options are commonly associated with brands such as Marlboro and Kent, both known for offering mint-forward variants that deliver a crisp and refreshing experience
Digital and print billboards will feature a roll-up cigarette full of decaying tissue, and the tagline: Every cigarette rots you from the inside out. Davies said: Whilst many smokers know the damage cigarettes do to their hearts and lungs, they are much less likely to be aware of how harmful smoking is to the body essentially rotting it from the inside out, and roll-ups are no exception
Shot by Karim Sadli under the artistic direction of MAYBE (Charles Levai & Kevin Tekinel), the campaign uses the Eternal City as its backdrop: cobblestone streets, iconic landmarks, that particular golden light that Rome seems to have a monopoly on