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So, when e-cigarettes came along, they were marketed (and sometimes self-promoted) as the cleaner way to get nicotine

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95,96 For example, in issuing Not Substantially Equivalent Orders prohibiting the sale of certain cigarette sub-brands, the FDA noted that differences in sugar levels contributed its decision because the effects on the products palatability, abuse liability, and use behaviors, 97 as well as the mainstream smoke yields of toxicants

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