NO 10 SPRING (1999) rebel youth published between winter 1998 and

published between winter 1998 and 2001 (8 issues) by Purple Fashion Magazine

and full of energy

Binding: Softcover large format

frontal and centrally composed portrait to its logical limits

NO 10 SPRING (1999) rebel youth published between winter 1998 andFounded in Paris in 1994 by Ezra Petronio and Suzanne Koller, Self Service was born out of a desire to dismantle the corporate, sanitised conventions of traditional fashion publishing. By the time Issue No. 10 arrived in the Spring of 1999, the publication had fully solidified its status as the ultimate vanguard of the post grunge, intellectual. alternative fashion movement. This landmark tenth issue serves as a masterclass in late millennium visual