The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World Product Form:Hardback Author(s): John Adamson

Author(s): John Adamson

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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World Product Form:Hardback Author(s): John AdamsonAuthor(s): Wanqiang, Li How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomithe new smartphone company thats giving Apple a run for their moneycofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user driven excitement that turned a small tech start up into a world class player. Youll