Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960 demitasse the illustration is bold and

the illustration is bold and theatrical

Each label also works alone

in our opinion

American Greetings produced some of the most endearing mid-century Easter cards

Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960 demitasse the illustration is bold andThe world's richest coffee aged, instant, and entirely confident about it. From the October 1960 issue of the Courier Journal magazine, this full page color Yuban advertisement makes its case with quiet authority: "The World's Richest Coffee Starts with Aged Coffee Beans!" A premium positioning that felt luxurious in an era when instant coffee was still new. The reverse carries a half page, two color Westinghouse Hand Mixer advertisement a charming