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Hip-Hop Authenticity and the London Scene intelligence sources So when a unicorn showsThis book explores the highly valued, and often highly charged, ideal of authenticity in hip hop what it is, why it is important, and how it affects the day to day life of rap artists. By analyzing the practices, identities, and struggles that shape the lives of rappers in the London scene, the study exposes the strategies and tactics that hip hop practitioners engage in to negotiate authenticity on an everyday basis. In depth interviews and fieldwork