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while intriguing biographical sketches throughout highlight the lives of popular figures and ordinary people alike
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EAN: 9781305967182
Online resources reinforce key concepts through behavior modification planning activities
Be Your Own PR Expert John Storey while intriguing biographical sketches throughoutAuthor(s): Bill Penn Be Your Own PR Expert is a practical, how to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as