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2020;9(18):e017368
Read the Report: Making Tobacco Industry Elimination Inevitable: Communications Strategies to Reach the Tobacco Endgame Making Tobacco Industry Elimination Inevitable: Communications Strategies to Reach the Tobacco Endgame The challenge : Current tobacco endgame messaging suffers from three critical weaknesses: inconsistent definitions, lack of cohesive narrative and limited awareness of the full range of endgame strategies
Juuls website underlines that message: Our mission, one page reads in bold white text, is to improve the lives of the worlds one billion adult smokers by eliminating cigarettes. In its effort to define its products as a safer alternative to traditional cigarettes, Juul appears to be following a familiar marketing cycle
from the ornamental tee boxes to the abandoned farm equipment in the landscape, it completes the feel
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