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Moreover, faced with conflicting representations, one clear and the other ambiguous, the reasonable consumer follows the clear one. However, natural didnt plausibly mislead a reasonable consumer into believing that Natural American tobacco was less processed than tobacco in other cigarettes

The market for smokeless cigarettes is predicted to be further stimulated by the growing understanding that e-cigarettes are safer than regular cigarettes, particularly among the younger generation

E-cigarettes, herbal cigarettes, nicotine pouches, CBD pre-rolls, hookahs, heat-not-burn products, and herbal vaporizers all offer unique experiences that can help smokers transition away from traditional cigarettes