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We have evaluated the other two campaigns and they have had real impact on the public and that has then fed through into orders for quit kits and people stopping smoking. Although smoking rates have declined to a record low of 18.4% this year, the habit is still the biggest cause of preventable illness and premature death in the country, killing almost 80,000 people a year in England

"He's [Sunak] also doubled the funding for the stop smoking services that provide the counselling and the funds that are needed to help smokers quit," Ms Arnott said