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Department of Health and Human Services, 2010

When will asks incredulously why she is willing to pay so much for a pack of cigarettes, April responds that "They don't put as many chemicals in them." He pushes, "So those are healthy cigarettes," and she says, "Something like that." She also tells him, as he holds a pack of Marlboros tightly, "They put saltpeter in your cigarettes, which make them burn faster, which make you smoke more." Clearly, perceived health benefits of natural cigarettes are still rampant in mainstream popular culture, a dangerous misconception.

no-one likes the idea of their children being addicted to things

Regarding media influence on tobacco-related behaviors, Hornik says the results suggest media coverage overall was anti-tobacco and reduced youth interest in tobacco use