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Hearing the sizzle of a lit match on the end of a cigarette was like a signal fire

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There are many benefits of switching to IQOS heated tobacco, such as: 1) Less harmful chemicals than smoking cigarettes: Switching completely to IQOS ILUMA is less harmful than continuing to smoke.* IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.** IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk

40, 41 Research using content analysis of public postings on social media related to ENDS use from 2012-2015 demonstrated that in 2012, quitting combustibles was the major reason for ENDS use (43%)