Themes of rebelliousness, sex appeal, and kid-friendly flavors abounded in the e-cigarette ads used in the study, which Chen says likely explains the adolescents heightened neural and behavioral responses
E-cigarettes are battery powered devices that when turned on, heat a liquid, e-juice or e-liquid, turning it into an aerosol that is then inhaled into the lungs
Besides vapes, the most common products are counterfeit cigarettes, smuggled cigarettes and chop-chop
'Attractive option' Prof Caitlin Notley, who is helping lead the study, at the University of East Anglia, said recruiting people in emergency departments could help introduce the idea of attempting to quit while using e-cigarettes to a group of people who had never considered it