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Our messages had to be straightforward and relatable, says Kimmel

A new study quantifies the measurable impact of quitting smoking on life expectancy for individuals up to age 75

Its interesting from a scientific standpoint, but boy does it complicate the public health messaging. Prior to the CANDIDE study, Springer and his UCSF research group had done many studies in rats, which have similar cardiovascular responses to tobacco smoke as humans do, and which can be studied under tightly controlled experimental conditions

It might not hold as much e-liquid as other more advanced setups, and its a pain to clean if you dont have the finances for new ones, but its ease of use had been unmatched