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Debunk and de-stress Breath of Stress Air is a follow-up to last years Depression Stick campaign, which also focused on debunking mental-health myths often associated with tobacco use

Appoint a Local Representative (Overseas agency) Companies based outside Germany must appoint a German-based representative to handle the registration and communications with authorities

For people quitting nicotine, Truth Initiative has partnered with Mayo Clinic to develop EX Program, a free digital quitting program that can increase the odds of quitting by up to 40%

What changed in smokers One trial discussed in the review included nearly 1,000 participants, with 496 continuing their preferred cigarettes and 488 switching to a tobacco heating system for six months