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Tobacco has long been considered harmful, especially when it comes to lung function and cardiovascular health, which influences users physical strength and endurance

however, the fastest growth is being observed in smoke-free and reduced-risk nicotine categories, reflecting a gradual shift in consumer preferences

The result is a cigarette that satisfies throughout the day without the accumulative throat fatigue that full-strength smokers sometimes experience

Efforts to recycle or clean up cigarette filters including through Extended Producer Responsibility (EPR) programmes promote the greenwashing narratives of the tobacco industry undermining comprehensive marketing bans and detracting from tobacco industry financial accountability