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What's Next, Gen X? : Keeping Up, Moving Ahead, and Getting the Career You Want David Lim On its fortieth anniversary

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On its fortieth anniversary

old and new

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems

Providing a comprehensive look at the sport's eras

What's Next, Gen X? : Keeping Up, Moving Ahead, and Getting the Career You Want David Lim On its fortieth anniversaryYou're a member of Generation X the 30 to 44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you're sandwiched between Boomers (with their constant back patting blather and refusal to retire) and Gen Y's (with their relentless confidence and demands for attention). You're stuck in the middle of your life and between two huge generations that dote on each other. But

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