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In addition, centers for the early detection of cancer are being increased, additional hospitals devoted exclusively to its treatment are opening, and greater numbers of doctors are being trained to combat cancer more effectively than ever before Today, by facing the facts about cancer, overcoming fear of it, and acting promptly when the disease is suspected, cancer may be controlled or cured in many cases A MESSAGE OF HOPE ABOUT CANCER Advertisement by the Metropolitan Life Insurance Company The National Geographic Magazine 1953 Today there is hope for even greater gains in our fight against this disease

Surveys show that 74% of smokers report a desire to quit and 70% of smokers have made previous attempts to quit smoking, yet success rates remain low (US Department of Health and Human Services, Healthy People 2000 Review, 1994)

Take that first step, and embrace the incredible process of healing that awaits

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