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The filler scraps are fed into a machine that creates long rods of the short filler

So, the usage is continuously increasing

In a world thats constantly curated, cigarettes suggest something messy and real. (That Oviatt used the word curated to describe his collection of photos of people smoking and Alpert considers smoking a byproduct of an overly curated world is a contradiction we dont have time to unpack.) Alpert adds that the romantic grittiness of smoking aligns with the larger resurgence of 90s aesthetic nostalgia, with young people in particular looking to cultural figures to shape their identity