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polarization
wiped away like the crude drawings of a child in coloured chalk from the colossal blackboard of the dark
After being away from her home country of Indonesia for almost a decade
A few rare companies have discovered the secret to sustained high momentum
The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Condition:Very Good polarizationThe Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper digitisation, the book explores topics such as gathering