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22, pages 3149-3153 December 11, 1991 Hes cool, all-right. Bruce Plante The Chattanooga Times Free Press February 26, 1994 After much public criticism, the RJ Reynolds Tobacco Company finally relented and decided to abandon the Joe Camel advertising campaign, which had attempted to convince young people that smoking cigarettes was cool

This is not the first time a cigarette company has experimented with heating, rather than burning, tobacco In the 1980s, US tobacco giant Reynolds debuted a device called the Premier, which drew hot air from a burning piece of carbon placed over rolled tobacco and an aluminum ''flavour capsule'' which contained nicotine and artificial flavouring

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