Firm as a Collaborative Community, The logic and rhetoric Performing

Performing

The three section framework addresses all the key issues involved in creating a professional and successful firm

assuming no previous knowledge of the subject on the part of

material which students should meet in an undergraduate course

Firm as a Collaborative Community, The logic and rhetoric PerformingThis volume explores the changing nature of community in modern corporations. Community within and between firms the fabric of trust so essential to contemporary business has long been based on loyalty. This loyalty has been largely destroyed by three decades of economic turbulence, downsizing, and restructuring. Yet community is more important than ever in an increasingly complex, knowledge intensive economy. The thesis of this volume is that a new