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How to Calculate Number of Puffs to Cigarette Ratio Calculating the number of puffs needed to match a cigarette can be done by considering the nicotine strength of the e-liquid and the average number of puffs in a cigarette

Furthermore, such packaging "is likely to deceive members of the public to believe that BAT has either endorsed, sponsored or is in some way connected" with the books, a confusion "which can dilute the goodwill in the Lucky Strike brand"