prs standard 24 tobacco sunburst SE 24-08 This is the 2023 model featuring dot fingerboard inlays. PRS SE Standard 24 Tobacco

The brand has recorded cumulative global sales of over 1 trillion cigarettes and currently accounts for roughly one-third of the global super-slim segment, ranking as the leading brand in that category.

Economic studies have demonstrated that increasing the unit price for tobacco products by 20% would reduce overall consumption of tobacco products by 10%, the percentage of adults who use tobacco by 4%, and the percentage of young people who start to use tobacco by 9% (see Guide to Community Preventive Service, 2015, for a summary of this research)

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(Source: Statista) India The share of tobacco users among high school students in India has seen a notable decline between 2003 and 2019