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There's no real doubt now that smoking is linked to a host of diseases, and it's not something that most people want to promote to kids, who have historically been the target demographic for candy cigarettes

For whatever reason, Ebony magazine and Jet magazine, which were the two leading publications aimed at African Americans, never ran a single non-menthol cigarette advertisement. Americus Reed, a professor of marketing at the University of Pennsylvanias Wharton School of Business whose research focuses on brands and identity loyalty, said that all brands attempt to make a cultural connection to a lifestyle that could be focused on a particular type of community, or even a racial group One way they might do that is to tell a story, Reed said

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Despite this, singers, actors and influencers seem to be bringing smoking back into vogue - quite literally, with cigarettes making a return as on the New York Fashion Week runways earlier this year as accessories