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The campaign claimed that Camels had extra mildness, extra coolness, extra flavor as well as extra freedom from nicotine in the smoke. It was clear that Camel was tying nicotine content to mildness, and thereby healthfulness, but no direct health claims were made

While some may have benefited by taking up vapes instead of traditional cigarettes - the trend could be worrying, experts say

If flavors are associated with package quantity (e.g., if cigars sold in smaller packages are more likely to have characterizing flavors), this could have potentially confounded the associations we observed between filtered cigar package quantity and smoking behavior

Dunlop SM, Dobbins T, Young JM, et al